“We Don’t Target Children”

“We Don’t Target Children”

The tobacco industry has studied youth and youth culture. The RJ Reynold’s “Old Joe Camel” marketing campaign increased youth use of Camel cigarettes from less than 1% to 33% in three years.

Smoking In Movies

Smoking In Movies

Smoking in movies is the reason 44% of teens start smoking. When tobacco is shown as fun, sexy, rebellious or connected to wealth and power, it's just like advertising.

There Is 300x More Smoking In Movies Than In Real Life

There Is 300x More Smoking In Movies Than In Real Life

Smoking on screen does not reflect reality. Movies almost never show the truth about tobacco products.

Rated R For A Reason

Rated R For A Reason

Tobacco imagery is shown in more than half of all youth rated films in Canada. Giving an R rating to new movies with smoking would reduce the number of teen smokers by 18% and prevent 1 million deaths.

“Nicotine Is Not Addictive”

“Nicotine Is Not Addictive”

As late as 1994 the tobacco industry was still denying the addictiveness of nicotine.

E-cigarettes Are Appealing To Youth In Canada

E-cigarettes Are Appealing To Youth In Canada

18% of high school non-smokers had tried e-cigarettes & 31% are interested in trying them.

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THE PROGRAM

What is the UFF Rewards Program?

If we can put a man on the moon, we can surely put an end to youth smoking. Our program has the reward options you need to build your leadership and advocacy skills and become a life-long tobacco control activists. From awesome branded merchandise or cash gift cards, you have the flexibility to redeem points for what’s important to you!

CAMPAIGNS

EVENTS

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TEAM

HM

Heather McCully

Mentor
CC

Corry Curtis

Mentor

YOUR FEEDBACK

  • Some great learning going on about plain and standardized packaging. Such an inspiring speaker and great to see her passion towards this cause. I'd love to work with her on this! Here are some pictures and a video from Brody and Victoria DePaulo introducing the activity. ‪#‎U7Summit2015‬

    Chris Walters

  • Thanks to the amazing group that attended the ‪#‎United7‬ Summit this weekend. I am always amazed at the passion, excitement and excellence you bring to every event...I always learn and leave ready to take on the next challenge. Thank you Vee Tee and Corry Fedor-Curtis for the opportunity...this is going to be an amazing year!

    Cathie Botelho

GALLERY

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GIVE US YOUR OPINION

We are here to answer any questions you may have about our volunteer experiences. Reach out to us and we’ll respond as soon as we can.

If there is something you have always wanted to advocate for and can’t find it on our site, then just let us know and we promise we’ll do our best to discuss if it aligns with our mission statement and how we can get you involved!

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CONTACT US

55 York Blvd. 4th Floor, Hamilton

info@unfilteredfacts.ca