Ready to Unfilter the Facts?

Join the revolution empowering Hamilton youth with the uncensored facts about tobacco and vaping products and the industries that market them.

The Vaping Industry

Don’t be a target.

True or False

Flavours are used to hook youth.

TRUE

A recent Canadian study showed that almost all youth who vape choose flavoured vapes, with fruit being the most common. ¹ ²

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True or False

Vaping products are made for adults to quit smoking.

FALSE

Vaping products have never been approved as a tool to help people quit.⁸ The industry wants you to think they are helping people quit. The truth is that youth who vape are 3.6 times⁹ more likely to smoke later in life, and the industry wants new customers. Getting into the vape business makes Big Tobacco billions more and gives a new way to get new customers addicted to nicotine.¹⁰

True or False

The industry targets youth through social media ads.

TRUE

Even though there are laws to prevent the industry from advertising to youth, websites and social media are the most common places that Canadian youth report seeing vape ads.⁵ Social media influencers are paid to promote vapes (even though they don’t tell you) and often share their content with underage youth.⁶ This is a problem because seeing vape ads on screen is known to be linked to increased vape use. ⁶

True or False

Vapes are marketed to youth to help relieve stress.

TRUE

Vape companies are using the same tricks as the tobacco industry – saying vaping is a form of “stress relief.”³ The truth is, vaping nicotine can increase or worsen stress, anxiety and depression.⁴

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True or False

Disposable vapes contain low amounts of nicotine.

FALSE

Over 90% of disposable vapes contain the highest amounts of nicotine. The industry is increasing the nicotine and decreasing the prices of the high nic products. They know nicotine is addictive and they are trying to get you hooked! ⁷

Ontario youth who report vaping in the past 30-days (2021-2022)

Advocate

Revolt

Unfiltered Facts (UFF) is a grassroots youth movement. It started in the year 2000 when a group of Hamilton youth discovered that the tobacco industry was targeting them and lying about their products. They saw how the industry wanted to get them hooked so they would become lifelong customers. These youth knew they had to expose the truth and fight for change – thus, UFF advocates were born!

Our mission is not against people who smoke or vape. Our goal is to provide the unfiltered facts so youth can make informed decisions and have a voice in issues that directly affect their health.